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Manager, Retail MarketingLocation Burbank, California, United States Job ID 172758BR Apply Now
We are seeking a Manager of Retail Marketing for the Sales & Retail Business Development (RBD) department. This role is responsible for managing and executing retail marketing initiatives that support retail specific growth across all IP properties & product categories within the Specialty retail channels. This role assists in the planning and implementation of retail marketing strategies that drive customer engagement and align with our sales and brand objectives.
Plans and designs marketing programs that take advantage of opportunities to influence customers within the target market.
Oversees account specific retail program implementation and execute promotions and programs designed to drive sale and fan engagement.
Drives quality execution across all facets of retail marketing programs with strong cross-functional collaboration.
Partners with Creative, Franchise and Category to assist with the preparation and delivery of retail presentations.
Evaluates and communicate best practices, marketing trends and competitive landscape.
Partners with the Digital Marketing team to develop fully integrated digital marketing campaigns for retail.
Maintains ongoing communication with retail team lead to learn about changing marketing conditions and modify promotional programs to support market change.
Bachelor’s degree in marketing, business or related field required.
Minimum 5+ years of progressive experience in retail or consumer marketing in the entertainment and/or consumer goods industry.
Solid marketing acumen and relationship skills.
Clear understanding of key retail accounts and marketing opportunities.
Financial responsibility and accountability for retail planning and deliverables.
Understanding of the digital/social landscape to develop digital marketing programs for Retail specific initiatives.
Strong working knowledge of Microsoft Office applications with advanced PowerPoint skills required.
Strong knowledge of marketing principles and retail landscape.
We are storytellers.
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